Aze.Media
Who we are
Donate
No Result
View All Result
  • Opinion
  • News
    • Economy
    • Energy
    • Ecology
  • Culture
  • Diaspora
  • Interview
  • Science
  • Logistics-Transport
  • Gender
  • History
  • Defense
  • Karabakh
  • Home page
  • Culture
  • Defense
  • Diaspora
  • Gender
  • History
  • Interview
  • Karabakh
  • Logistics-Transport
  • News
    • Ecology
    • Economy
    • Energy
  • Opinion
  • Science
No Result
View All Result
Aze.Media
Home News

Azerbaijani TV industry appoints Kantar

Asia & Europe – Data and insights company Kantar has been selected by the Azerbaijani television industry to supply technology for the launch of a new TV audience measurement service in the country.

Author: AzeMedia
December 8, 2021
in News
Reading Time: 1 min read
https___specials-images.forbesimg.com_dam_imageserve_1078740842_960x0

Kantar will also support local organisation MARSA (Azerbaijan Media Audience Research System) in the implementation of a nationally representative panel of 960 households scheduled to launch in 2022.

The new service will be built upon Kantar’s People Meter 7, the newest generation of meters that uses a touch-screen tablet to measure viewing on TV sets whether live or via catch-up services. This meter is supported by Kantar’s latest audio matching content detection technology and is capable of reporting viewing data in real time.

Kantar will additionally license Atria, its cloud-based solution for panel management, data processing and storage; Atria-Monitor, the TV monitoring tool for programmes and advertising spots; and Instar, Kantar’s data analysis software.

LatestNews

oil-and-gas

The burgeoning energy partnership between Azerbaijan and the EU

August 13, 2022
thumbs_b_c_a2d93805293f20b2099187d601807cfb

Ilham Aliyev on Operation Vengeance in Karabakh

August 12, 2022

Kazakhstan seeks to bypass Russia by selling oil through Azerbaijan

August 12, 2022

Ambassador George Deek: Azerbaijan will invest in high-tech companies in Israel

August 11, 2022

Suriyya Alizade, a representative of MARSA, commented: “Working with Kantar will enable the Azerbaijani television industry to benefit from trusted, granular data that will improve the planning, scheduling and evaluation of TV content. MARSA looks forward to working with Kantar to establish a state-of-the-art rating service in Azerbaijan.”

Keld Nielsen, global strategic director at Kantar’s media division, added: “The new service is a significant leap forward in audience measurement in Azerbaijan and Kantar looks forward to supporting the industry as it seeks to unlock the value of audiences and deliver growth for its stakeholders.”

Research-live.com

Share6Tweet4SendShare

Get real time update about this post categories directly on your device, subscribe now.

Unsubscribe

Related Posts

oil-and-gas
Energy

The burgeoning energy partnership between Azerbaijan and the EU

August 13, 2022
thumbs_b_c_a2d93805293f20b2099187d601807cfb
News

Ilham Aliyev on Operation Vengeance in Karabakh

August 12, 2022
bneGeneric_Russia_nord_stream_2_pipeline_on_ship_1
Energy

Kazakhstan seeks to bypass Russia by selling oil through Azerbaijan

August 12, 2022
Screen-Shot-2021-05-27-at-4.54.38-PM
Economy

Ambassador George Deek: Azerbaijan will invest in high-tech companies in Israel

August 11, 2022
national-state-flags-azerbaijan-canada_337817-483
News

Statement by Minister of Foreign Affairs on 30th anniversary of Canada-Azerbaijan diplomatic relations

August 10, 2022
110384
News

Hikmet Hajiyev: After occupation, Armenians from the Middle East settled in Lachin illegally

August 9, 2022
azerbaijan-skyline-1200-1646317379
Economy

CESD Report: Mixed fortunes for Azerbaijani economy after western sanctions on Russia

August 9, 2022
admin-ajax
News

EU and UNDP study: What do the social entrepreneurs say about the ecosystem in Azerbaijan?

August 9, 2022

New articles

Opinion

‘Decisive steps by Armenia critical for cooperation in South Caucasus’

August 14, 2022
Opinion

Iran continues to scheme against Azerbaijan

August 14, 2022
Energy

The burgeoning energy partnership between Azerbaijan and the EU

August 13, 2022
Opinion

Pro-Kremlin analyst: Little by little all lands in Karabakh will come under Azerbaijan’s control

August 13, 2022
Opinion

Yerevan’s “spy” campaign against Armenians seeking Azerbaijani citizenship

August 13, 2022
News

Ilham Aliyev on Operation Vengeance in Karabakh

August 12, 2022
Energy

Kazakhstan seeks to bypass Russia by selling oil through Azerbaijan

August 12, 2022
Interview

Farid Shafiyev: Burning houses in Lachin will entail military and legal accountability for Armenians

August 12, 2022
Opinion

Details of talks between Turkey and Armenia: Yerevan confirmed having no land claims against Turkey

August 12, 2022
Opinion

Russia-Kazakhstan dynamic in the context of European energy and economic security

August 12, 2022
c24a7d34-02d2-45a2-95ad-980aa8264ad5
426082d1-a9e4-4ac5-95d4-4e84024eb314
ab65ed96-2f4a-4220-91ac-f70a6daaf659
96e40a2b-5fed-4332-83c6-60e4a89fd4d0
759bde00-a375-4fa1-bedc-f8e9580ceeca
aze-media-logo-ag

Aze.Media offers an independent and strategic insight on socio-cultural, political and economic life in Azerbaijan. We are thinkers of diverse disciplines spread across countries working together as one team to provide international audiences with an alternative point of view on Azerbaijani and foreign realities.

Email: editor@aze.media


© 2021 Aze Media International Platform for Alternative Thought.

No Result
View All Result
  • News
  • Economy
  • Ecology
  • Energy
  • Opinion
  • Culture
  • Gender
  • Interview
  • Science
  • Logistics-Transport
  • History
  • Defense
  • Karabakh
  • Diaspora
  • Who we are

© 2021 Aze Media International Platform for Alternative Thought.